Sallar

Product Launcher lets you turn your IT service into a sellable product faster — publish, automate billing and access, and start growing with almost no setup.

What you get

  • Product and service publishing on one platform
  • Customizable dashboard for product launches
  • Multi-product launch management
  • Offers, subscriptions, and usage billing in one place
  • Payments in 28 currencies and crypto
  • Custom domains and subscription plans
  • Customer accounts and API keys with usage visibility
  • Gift purchases and referral sales flows
  • White-label support for ecosystem vendors
  • Platform available in multiple languages
  • Optional IT services as subscription add-ons

Included services

Product Launcher comes with access to four complementary services that cover the full product lifecycle:

Startup Incubation

Start selling without setting up a company from day one. Fixed monthly cost, Estonian framework for cross-border business, accounting, contracts, invoicing, and settlements included.

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API Creation

Build a custom API layer with secure workflows, cleaner data flows, and a setup designed to support your product, partners, and future growth.

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Credit API

Launch usage-based billing with event metering, prepaid balances, subscriptions, invoicing, and a billing model designed to scale.

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Referral Sales

Turn referrals into a scalable sales channel with structured partner programs, automated crypto payouts, and campaigns that drive predictable revenue growth.

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Who is it for

  • API builders who want to sell access to an existing API without building a billing layer
  • SaaS founders who need subscriptions, user management, and a storefront without months of dev work
  • Startup teams who want to start selling before incorporating a company
  • Agencies launching client platforms on shared infrastructure

How it works

  1. You purchase a Product Launcher plan on platform.sallar.io
  2. You walk through a setup wizard — company name, branding, API connection, product details, pricing
  3. Our AI generates optimized pricing plans and configures your platform
  4. Your platform goes live on your own domain (e.g., app.your-company.com)
  5. Your customers sign up, subscribe to plans, generate API keys, and start using your product

You focus on your product. We handle the billing, accounts, keys, and infrastructure.

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